Tag: stories

Lessons from the Juventus brand evolution

Lessons from the Juventus brand evolution

Over the past months, we have had countless opportunities to talk about the launch of the new Juventus identity, which the club has partnered on with Interbrand. While we had anticipated that the launch would cause a stir, this now appears as a considerable understatement. We have had conversations with fans, football enthusiasts, radios, sports journalists, business journalists, design commentators,…

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