Tag: brand

Debranding: The Future of Brand Strategy

Debranding: The Future of Brand Strategy

My love for words: old ones, fancy ones, new ones, British-sounding ones like firmament and whilst. I hate only a handful of words: resiliency, o’er, optics and some more I won’t mention. Good, bad or fugly—I always enjoy learning a new word. Recently, while visiting a Denver-area location of our favorite local burrito joint, a curious new word caught my…

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Principles of creating a brand identity.

Principles of creating a brand identity.

What principles do best branding agencies apply while designing a brand identity? First let’s understand what brand identity is. What is a brand? A brand is the set of expectations, memories, stories and relationships that taken together, account for a consumer’s decision to choose one product or service over another. What is an identity? The visual components used to represent…

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