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My love for words: old ones, fancy ones, new ones, British-sounding ones like firmament and whilst. I hate only a handful of words: resiliency, o’er, optics and some more I won’t mention. Good, bad or fugly—I always enjoy learning a new word. Recently, while visiting a Denver-area location of our favorite local burrito joint, a curious new word caught my…
Over the past months, we have had countless opportunities to talk about the launch of the new Juventus identity, which the club has partnered on with Interbrand. While we had anticipated that the launch would cause a stir, this now appears as a considerable understatement. We have had conversations with fans, football enthusiasts, radios, sports journalists, business journalists, design commentators,…
What principles do best branding agencies apply while designing a brand identity? First let’s understand what brand identity is. What is a brand? A brand is the set of expectations, memories, stories and relationships that taken together, account for a consumer’s decision to choose one product or service over another. What is an identity? The visual components used to represent…